History of the Max Mara Teddy Coat: 'A Hit Around the World' – WWD
Max Mara's Fluffy Residences around the world marked the Teddy Coat's 10th anniversary and were instant hits on social media.
Source: wwd.com
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Fashion News: Lil Nas X Stars in Coach Campaign – WWD
Plus, Cindy Bruna's lingerie capsule collection, and Psycho Bunny opens more stores in Canada.
Source: wwd.com
Max Mara Celebrates 10 Years Of The Teddy Bear Coat with London Fluffy Residence
Everyone’s inner child loves a good ole’ teddy bear – and doesn’t Max Mara know it. Celebrating the 10th anniversary of creative director Ian Griffiths’ iconic Teddy Bear coat, the Italian fashion house has marked the occasion by opening the Fluffy Residence
Source: 10magazine.com
Max Mara Unveils Fluffy London Residence
To celebrate the 10th anniversary of the Teddy Bear icon coat, the brand has taken over Covent Garden with a pop-up.
Source: wwd.com
Inside Max Mara's teddy-filled 'fluffy residence' in London
’Everyone’s favourite fashion teddy,’ is how Italian fashion house Max Mara describes its Teddy Coat, an enveloping piece of outerwear designed by creative director Ian Griffiths
Source: wallpaper.com