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Dive Brief: Walmart is tapping another celebrity to elevate its offerings. The retailer last week launched an exclusive crafting brand, dubbed Smarts & Crafts, with American designer, decorator and author Todd Oldham. The brand features a collection of arts and crafts supplies, children's bedding and interior decorations for kids ages 3 to 14, according to an announcement emailed to Retail Dive. Smarts & Crafts' products are designed to be gender-neutral and inspire open-ended play, videos on Walmart's website explained. The products' packaging is also eco-friendly. Dive Insight: Walmart'...
Fibre2Fashion Toggle navigation 14 Pic: Walmart US retail giant Walmart is acquiring Zeekit, a female-founded, Israeli-based company that combines fashion and technology through its dynamic virtual fitting room platform to create a significantly enhanced customer and social experience. Zeekit’s technology has already been trialled by many top brands and retailers in the fashion industry. "Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actu...
Walmart Buys Virtual Fitting Room Startup Related Stories May 12, 2021 May 7, 2021 April 30, 2021 Walmart Inc. has agreed to acquire Zeekit, an Israeli startup whose technology lets customers try on clothing without ever entering a store’s fitting room. Zeekit’s three founders — Yael Vizel, Alon Kristal and Nir Appleboim — will join Walmart as part of the deal, the retailer said. Financial terms of the transaction weren’t disclosed. Zeekit’s image-processing technology, which has been used by brands such as Levi Strauss & Co. and Tommy Hilfiger, allows shoppers to see a digit...
Walmart to Acquire Virtual Fitting Room Start-Up Zeekit Posted on 12 Walmart (NYSE: WMT) announced it is prepared to acquire Zeekit, a virtual fitting room start-up, as it expands its fashion division. The platform allows customers to virtually try-on clothing sold by the company. Financial details regarding the agreement have not yet been released. “In an increasingly online-driven category, customers not only want variety in styles, but also an inspiring and personalized digital experience that makes shopping for apparel easy, ...