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(Photo via Getty Images) This year has forced businesses to get creative and find new ways to reach customers who can't visit brick-and-mortar stores. For many, that's meant an increased social media presence. Walmart in particular has carved out a niche for itself on TikTok, where it will host a first-of-its-kind livestream shopping event Friday, Dec. 18; tune in today at 8 p.m. ET to join 10 TikTok creators for a one-hour shoppable variety show. "[This] gives us a new way to engage with users and reach potential new customers, while bringing our own brand of fun—with the help of fashion-l...

Walmart, TikTok Partner To Host Shoppable Livestream BENTONVILLE (dpa-AFX) - Walmart announced its partnership with video-sharing app TikTok to pilot a shoppable livestream in the United States. The first-of-its-kind livestream shopping will take place today at 8 p.m. EST on the Walmart profile page on TikTok - the 'Hottest Place on the Internet,' according to the retail giant. The shoppable livestream is a first on TikTok in the U.S., Walmart noted. During the livestream, the TikTok community can shop for Walmart fashion items featured in content from some of the app's most popular creators ...

Walmart and TikTok have announced that they are teaming up to conduct the first pilot test of a "new shoppable product" experience on the social video app in what will be a first on TikTok in the U.S., per a press release by the retailer. A special event called the "Holiday Shop-Along Spectacular" will be hosted on TikTok the users will be able to buy Walmart's fashion items without having to leave the app during a livestream. The event will take place on Friday, Dec. 18 at 8 p.m. EST on the Walmart profile page on TikTok. A new "shoppable product"

Dive Brief: Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer's holiday marketing, the company announced via blog post. On Dec. 18, 10 of TikTok's top creators will participate in a one-hour variety show program called the "Holiday Shop-Along Spectacular." Social media personalities, including Michael Le — who has attracted over 43 million followers on the app through his dance videos — will showcase both private-label and national brands at Walmart, with an emphasis on apparel. Viewers can tap the videos to learn more about the products...

Jakub Porzycki/NurPhoto via Getty Images Walmart will now allow TikTok users to buy its products directly on its live streams. "Naturally, when TikTok began exploring a new shoppable product, we jumped in to pilot the solution," Walmart Chief Marketing Officer William White wrote in a statement sent to Business Insider. Walmart tentatively agreed to acquire 7.5% of TikTok Global's operations after the social media platform came under fire from United States President Donald Trump. Like so many influencers before it, Walmart is taking to TikTok to sell its wares. ...