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Ghanaian musician Black Sherif is exploring his interest in fashion once again. He modelled for a fashion brand this time at the 2024 Paris Fashion Week.
Founded in 2016, Free The Youth is a clothing brand that was built to empower the Ghana and African children.
Taking the hub global, founder Iretidayo ‘Ireti’ Zaccheaus describes the event as “a cultural exchange between Africa and the world, promoting and exporting our creativity and building communities globally through streetwear.”