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Radio host Amanda Holden and Hollywood actress Florence Pugh have jumped on the bandwagon, filming themselves devouring the snack, made by US-based Van Holten.
The savoury snack, made by Wisconsin-based company Van Holten's, has been slowly but surely popping up in UK stores and British TikTok FYPs over the past few months.
I'm convinced Elden Ring's player messages and invasions make for the perfect social media platform.