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A fake picture of the Pope wearing a stylish white puffer jacket spread like wildfire on social media earlier this year, becoming one of the first major instances of large-scale, AI-driven misinformation.
Full Fact said the government and regulator Ofcom must prioritise public media literacy ahead of next year's general election, warning that "a lack of action risks reducing trust in what people see online".
Thousands of internet users are being duped into sharing bogus images, from Prince William and Harry embracing at the coronation to fake mugshots of Donald Trump.
Technology Secretary Michelle Donelan has told MPs the Government is working with social media companies on efforts to fight AI disinformation.
The rules of reward have been ripped up over the last few crisis-hit years. Dan Cave finds out how this chaos could drive a more equitable, productive future.