Yannick Bolloré interview: 'Havas is stronger now than before virus crisis' | Advertising
Yannick Bolloré Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices in recent months is proof that parent company Vivendi is “investing in the right direction” and “Havas is stronger now than we were before the start of the crisis”. The profit multiples of the big agency groups declined after Vivendi bought Havas at a €3.9 billion (US$4.73 billion) valuation exactly four years ago in May 2017, Bolloré conceded, but share prices have bounced back “big time” as the sector held up better than expected during the pandemic. ...