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Sitting cross-legged on a carpeted floor, the 12-year-old presented her Christmas haul from various relatives on TikTok: Four pairs of shoes (including custom Converse and Mini Uggs), Kendra Scott earrings, a pink Apple Watch, a 40-ounce Stanley tumbler in sage green, and a cache of beauty products from Fenty, Ouai and Summer Fridays, among others. Estimated retail? Roughly $2,200 to check off the most sought-after prizes of an increasingly influential consumer: 10- to 13-year-olds.Subscribe to

According to a recent survey, spending on skin care products among tweens and teens, particularly Generation Alpha — those teens born during or after 2010 — skyrocketed by nearly 20% in 2023.

Millennials have shared their concern after noticing an alarming number of Gen Z claim they didn't want to live past their 30s.

You are teaching the Generation Z and Generation Alpha – these are children largely born and raised in the 2000s. I write to you this letter with dissatisfaction about your laxity to adopt change

Our interview with YuJune Park, speaker, educator, and co-founder of award-winning design consultancy Synoptic Office, on the importance of interactivit…