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Instagram Stories have become really popular, you can find out just how popular yours are and who has seen your Stories direct from your Instagram

Influencers promoting products to consumers are now a staple of the marketing mix. They’re trend-setters in a world determined to stay culturally relevant, driving appeal and popularity across swathes of society. James Baldwin, influence direction at Ogilvy UK, considers their worth today and suggests ways marketers can embed their use into their brand strategy.

If you have been a part of our morning show family for any time then you are probably aware of the fact that I love coffee. I love all kinds of coffee from the cups I brew myself at home to the after-dinner cup for dessert when we are out, I just love coffee.

Ah, coffee. That aromatic, life-restoring liquid we hobble half zombie-like to obtain each morning so that we may resume being human and get on with our days.

India’s smartphone market shrank 4% to 150 million units in 2020, says Counterpoint Research There is however a silver lining as Q4FY20 shipments leaped by 19% PTI Representative Image (Photo by Gian Cescon on Unsplash) India's smartphone shipments declined by a modest 4 percent to over 150 million units in the pandemic-hit 2020 on the back of high consumer demand post-lockdown and new use cases like work from home, research firm Counterpoint said. The smartphone market grew 19 percent year-on-year (YoY) in the December 2020 quarter, as the festi...