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The Gin Guild warns against 'misleading' marketing for no and low-alcohol drinks The Gin Guild held up Warner's 0% Botanic Garden Spirits (pictured) as a leading example of clear, compliant marketing for no and low-alcohol products   The Gin Guild has issued a scathing rebuke to spirits producers that 'freeload' on the success of the category in the marketing of their no and low-alcohol products. Several alcohol-free and low-alcohol products launched recently have tried to "piggyback" on the established category of gin, despite not meeting the legal requirements of the category, the guild...

Deals of the Week, January 18 to 22 – Growth Business roundup 22 Jan 2021 Growth Business roundup of Deals of the Week, January 18 to 22, listing seed funding, venture capital and crowdfunding deals of note Omnipresent enrols £11m in Seed to Series A funding An undisclosed investor has led a £11m Seed to Series A funding round for remote working employment software start-up Omnipresent. Existing investors Playfair Capital, Episode 1 and Truesight Ventures. Omnipresent, which gives companies a way to handle HR for remote workers globally, plans to roll out its platform to 150...

With the rise of low and no alcohol drinks, The Gin Guild is fighting the use of the descriptor ‘gin’ on such products. Gin is defined in EU regulation* as a juniper-flavoured spirit with a minimum alcoholic strength of 37.5% ABV: meaning low and alcohol product cannot, by definition, be considered as gin (Similar regulations exist in the US, where gin needs to be bottled at 80° proof). But the rise of low and low alcohol drinks has led to a number of brands using the term ‘gin’, while the UK guild wants to protect the use of the term for genuine gin brand...

Gin Guild sends warning to low-ABV ‘freeloaders’ 20th January, 2021 by Melita Kiely Trade body The Gin Guild has slammed low- and no-alcohol producers who label their products as ‘gin’ for ‘freeloading’ on the category’s success despite not meeting legal requirements. The Gin Guild plans to clamp down on low-ABV brands marketing themselves as ‘gin’ The Gin Guild said numerous brands have launched recently to ‘piggyback’ on the popularity of gin. Nicholas Cook, director general of The Gin Guild, said: “Gin is a protected category under EU and UK law and, amongst other...

Matthews, whose brother James is married to Pippa Middleton, founded CleanCo in 2019 with Justin Hicklin, former director of trade body the Gin Guild.