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›Authenticity inspires consumers today people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of Business Authenticity inspires consumers today people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of Business SECTIONS Authenticity inspires consumers today people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of BusinessBy Share Synopsis In tumultuous times, there are always opportunities for taking advantage of your situation in the market. Companies producing essential goods, like bottled water, could have profiteered in the early months of the pandemic. But many didn’t do so and sacrificed large revenue opportunities by serving their consumers conscientiously. That has stamped them with authenticity. ....
Arguing your way to better strategy In Making Great Strategy, Stanford b-school professors Jesper Sørensen and Glenn Carroll bridge the gap between abstract strategic visions and executable plans. by Jesper B. Sørensen and Glenn R. Carroll, Columbia University Press, 2021 There is no shortage of theories regarding the proper basis for a winning corporate strategy. You can set sail on blue oceans with W. Chan Kim and Renée Mauborgne, hone core competences with C.K. Prahalad and Gary Hamel, and get competitive with Michael Porter, to call out just a few of the fashionable options. But how do you transform the theories into a unique strategy capable of driving your company’s long-term success? ....
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