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Authenticity inspires consumers today — people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of Business

›Authenticity inspires consumers today people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of Business
Authenticity inspires consumers today people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of Business
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Authenticity inspires consumers today people want to know if brands live up to their principles: Professor Glenn Carroll of the Stanford Graduate School of BusinessBy
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In tumultuous times, there are always opportunities for taking advantage of your situation in the market. Companies producing essential goods, like bottled water, could have profiteered in the early months of the pandemic. But many didn’t do so and sacrificed large revenue opportunities by serving their consumers conscientiously. That has stamped them with authenticity. ....

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Work from home technology will focus on individual needs: Andrew Kun

Work from home technology will focus on individual needs: Andrew Kun
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Last Updated: Mar 31, 2021, 01:34 PM IST
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Andrew Kun teaches electrical and computer engineering at the University of New Hampshire. Sharing his perspective with ET Evoke, Kun describes the growing role technology will play in our work from home lives.
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Technology plays a complex role in our contemporary work lives. Even before the pandemic began, we saw concerns growing about the crumbling of walls between the private sphere and the work sphere people were bringing work home, they kept working on handheld devices and so on. That’s really exacerbated now with the pandemic causing your office to literally be in your home. I think technology will help us re-establish some of these boundaries eventually. ....

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Work from anywhere is the future of work — it increases productivity: Prithwiraj Choudhury

Work from anywhere is the future of work it increases productivity: Prithwiraj Choudhury
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The greatest benefit for the employee is that you have control over your time, which is called ‘temporal flexibility’ you don’t have to commute, you can work in the day or at night depending on your personal style and you get geographic flexibility about where you want to live.
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Srijana Mitra Das, he discusses why work from anywhere will soon be the norm and how managers need to rework trust and camaraderie:
Is work from anywhere here to stay even after the pandemic? ....

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work from anywhere: Remote work is a leveller — location doesn't matter. Only your internet does

Nicholas Bloom teaches economics at Stanford University. Sharing his insights with ET Evoke, he discusses the huge productivity rises in work from home — and its possible drawbacks which must be addressed. ....

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Work from anywhere: The future has begun

Work from anywhere has the power to reshape old understandings of work, employees and companies now connecting in meetings of the mind and fusions of creativity, rather than the previous approach of physical attendance, hierarchical communication and hours spent within office buildings. ....

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