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Now Near Next – The Latest View from OOH April 23, 2021 Outdoor Life As we approach the final week of April, this month brought an injection of positivity and optimism to the nation’s psyche as the gradual lifting of restrictions began. On Monday, the next phase begins. Among the changes, outdoor activities are again top of the agenda as the road out of lockdown takes shape. This will see the reopening of outdoor visitor attractions (such as Dublin Zoo and heritage sites), outdoor sports facilities including golf and tennis and non-contact training. With these gradual easings, week...

Now Near Next – The Latest View from OOH February 12, 2021 Colum Harmon, marketing director, with this week’s view from OOH. In Now Near Next this week we include the second part of our Check/Out study, carried out in conjunction with Ipsos MRBI. We have the latest auto mobility data from Locomizer and TII as well as findings from UK research into the importance of localised marketing. Data from Deloitte and Kantar also speaks to the value of POS advertising. Check/Out Study  This week we publish part two of results from Check/Out, a study conducted by PML Group in partnership ...

Now Near Next – The Latest View from OOH January 29, 2021 James Byrne, marketing manager, PML Group with this week’s view from OOH. This week we publish new research on OOH’s ability to motivate consumer action, particularly as an online driver. We also include news of a new digital network for Dublin and some of the country’s other biggest towns and cities as well as the latest TII traffic data, showing incremental increases in traffic levels over recent weeks. OOH Drives Response, ‘React’ Research shows New research we are publishing this week points to an incr...

A FORMER businessman who "lost everything" due to cocaine addiction has turned his life around by helping the homeless. Mark Jones from Worthing first started taking the class A drug casually on the weekends from the age of 21. But two years ago he began using cocaine as a coping mechanism and was spending up to £1,200 per week on the drug. The 41-year-old said: “Two years ago my life spiralled out of control. I was working 19-hour days at my car repair workshop, taking on too much, and I needed cocaine to get through.  “I started using it more every week, then more every day,...

Now Near Next – The Latest View from OOH January 22, 2021 Out / Look 2021 When we published our vision of the year ahead in early 2020, we – and the rest of the planet – had no concept of what was coming and the impact it would have on us all; the terrible human tragedy felt by millions across the globe. We were reminded that human movement is the touch-paper of global pandemics; where we go, our viruses go too. And with that ferocious reminder, everything paused. Business paused. Movement paused. People paused. But during that pause, we started to think. Really think. We h...