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Plant-based meat and dairy brands are wooing not vegans, but ‘flexitarians’
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A fast growing group of plant based meat and dairy brands are trying to find a place in the Indian consumer’s daily food and nutrition routine.
Indians are being introduced to a category of food products which has the properties of animal-based items, but is sourced purely from plants. Quite a few new brands are busy adding plant-based meat and dairy alternatives to the Indian palate.
As companies like GoodDot, Blue Tribe Foods and Imagine Meats bring in plant-based meat alternatives, brands like Goodmylk, So Good and Good Karma, have vegan dairy alternatives (from milk to mayonnaise) on offer. These new products are aligned with the global ‘vegan’ consumer movement of ditching everything animal-based.

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