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/PRNewswire/ -- Scorpion, a leading provider of technology and services dedicated to helping local businesses thrive, recently announced that they were the...

Google tests displaying cost estimates in local search results Google has confirmed the company is showing cost estimates from Homewyse for some local queries. Barry Schwartz on March 15, 2021 at 3:29 pm More A Google spokesperson confirmed with Search Engine Land the company is testing displaying cost estimated directly in the local panel in the search results. This information comes through a partnership with Homewyse, a fact-based, independent reference for home product, installation and service estimates. What this looks like. Google displays an estimated range of the cost to have...

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. George Nguyen on December 31, 2020 at 8:00 am More Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have las...

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. George Nguyen on December 23, 2020 at 10:41 am More This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to how consumers and, by extension, advertisers, were impacted by the coronavirus pandemic. The pandemic ushered in a new era of e-commerce Some industries were able to resume normal operati...