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The hotel distribution battle intensifies

The Spanish National Competition Commission (CNMC) estimates that 18% of the volume of electronic transactions come from the tourism sector. A figure that illustrates on the one hand the weight of the tourism sector in the global economic activity and on the other hand the advent of the digital transformation of its actors. Such a windfall attracts operators, from the most confidential to the Big Four. Let's take a closer look. ....

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Google's Free Hotel Booking Links: What It Means for You

Senior Editor (Hotels)
In a recent blog post from Google, Richard Holden, vice president, product management, travel, revealed that Google will be changing its hotel booking link policy. Previously, hotel booking links were offered via Hotel Ads, which display real-time pricing and availability for specific dates of travel.
“We ve seen that users find these hotel booking links to be highly useful, and partners find them to be a valuable source of potential customers,” Holden said. “Now, we’re improving this experience by making it free for hotels and travel companies around the world to appear in hotel booking links, beginning this week on google.com/travel.” ....

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