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As a Google Premier Partner, we’re delighted to be the first Premier Partner to have integrated Google Performance Max for Travel Goals into our digital ads management platform! This means you’ll be able to manage even more campaigns from a single environment.
Article - Attract More Travelers to Your Hotel with Google Performance Max for Travel Goals - The goal of Performance Max for Travel Goals campaigns is to help you increase your visibility across all Google advertising channels and inventory.
The Spanish National Competition Commission (CNMC) estimates that 18% of the volume of electronic transactions come from the tourism sector. A figure that illustrates on the one hand the weight of the tourism sector in the global economic activity and on the other hand the advent of the digital transformation of its actors. Such a windfall attracts operators, from the most confidential to the Big Four. Let's take a closer look.
Senior Editor (Hotels) In a recent blog post from Google, Richard Holden, vice president, product management, travel, revealed that Google will be changing its hotel booking link policy. Previously, hotel booking links were offered via Hotel Ads, which display real-time pricing and availability for specific dates of travel. “We've seen that users find these hotel booking links to be highly useful, and partners find them to be a valuable source of potential customers,” Holden said. “Now, we’re improving this experience by making it free for hotels and travel companies aroun...
Google Announces Free Hotel Booking Links Google announced that travel booking links, previously provided through Google Hotel Ads, will be free. Provides a source of free traffic. Bio 280 Google announced a new Hotel Booking Links program was formerly offered through the Hotels Ads system. Hotels and travel companies are encouraged to join. Current Google Hotel Ads advertisers don’t have to change anything as their listings will be shown automatically. Advertisement According to the announcement: “Partners who already participate in the Hotel Prices API and Hotel Ads do not need to take ...