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coronavirus emergency. the number of cases in the u.s. climbing as they soar overseas topping 17,000 in china. experts now fearing it could become a pandemic. winter storm warnings. 16 states now on alert for flooding, heavy snow and ice as a major new system barrels across the country. super bowl ads. the fun, surprises and that big reveal from tom brady. >> so it's time to say good-bye to tv as you know it. me? i'm not going anywhere. and the sizzling super bowl halftime show. shakira -- ♪ i'm still jenny from the block ♪ -- and jennifer lopez owning the stage. the meanin...

There have been many multi-million-pound ads launched and aired during the Super Bowl to try to grab the biggest audience possible, but which commercial has cost the most to date?

Every year, the Super Bowl promises intense competition while the best NFL teams in the country battle it out. Beyond the high-stakes game, some fans tune in

General Motors (GM) has been so slow to transition to electric vehicles that even the walking dead have caught up to them. That's what I learned from its Super Bowl commercials this year.

How companies create conversation and where they hope to see dialogue play out has changed significantly since the Super Bowl was first played in 1967.