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Google political ads: BJP tops Google ad spends as parties splurge Rs 117 crore since January

The ruling Bharatiya Janata Party (BJP) was the biggest spender on political ads. The party spent as much as Rs 39 crore, or one-third of the total amount, on ads on Google from January 1 to April 10. The Central Bureau of Communication (CBC) – the governments nodal agency for advertising – follows on second place, with Rs 32.3 crore in ad spend, data showed.

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Political ad blitz on Google; new use cases for digital currency

Data from Google Ads Transparency Centre shows that parties are shelling out nearly Rs 117 crore on the search giant alone. This is against the Rs 10 crore spent on political ads in the runup to the 2019 general elections.

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Google to resume accepting political advertisements in U.S.

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Alphabet Inc.’s Google will resume accepting political advertisements in the United States from Feb. 24, according to an email to advertisers seen by Reuters.
Google paused such advertisements in January following the violence at U.S. Capitol and in the run up to the presidential inauguration.
“We will continue to rigorously enforce our ads policies, which strictly prohibit demonstrably false information that could significantly undermine trust in elections or the democratic process,” a company spokeswoman said, confirming the move.

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Google pauses all political ads after attack on US Capitol to avoid 'incitement of violence'

Google pauses all political ads after attack on US Capitol to avoid 'incitement of violence'
A spokesperson said that Google 'regularly pause ads over unpredictable, sensitive events when ads can be used to exploit the event or amplify misleading information'.
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By ANI
WASHINGTON: Google suspended all political advertising after last week's attack on the US Capitol to avoid incitement of more violence, said the company's spokesperson on Wednesday.
"Given the events of the past week, we will expand our Sensitive Event policy enforcement to temporarily pause all political ads in addition to any ads referencing impeachment, the inauguration, or protests at the US Capitol. We have long-standing policies blocking content that incites violence or promotes hate and we will be extremely vigilant about enforcing on any ads that cross this line," the spokesperson told Sputnik in a statement.

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