it really was. >> especially in a small town like that where everybody ha cereals that have the worst nutrition ratings, every one is considered by industry a better for you food. because they have set the standards that they then meet. >> reporter: so sounds like a demonstrable failure. >> it's a demonstrable failure. >> i think he's demonstrably wrong in drawing that conclusion. >> reporter: elaine kohl points out food companies have made their sugared cereals more nutritio nutritious. so, froos loops, captain frunch, cocoa puffs, these are all better for you cereals? explain how t...