KPIX CBS News Sunday Morning December 19, 2010
♪ >> reporter: it may be just a cover to you, but to a book publisher it's a vital sales tool. dust jackets can be as memorable as the books they wrap around. in a few cases, more valuable. a first edition of the great gatsby without a dust jacket can go for $10,000. with one? >> even if it's rather tattered you're looking at probably $80,000 and up. >> reporter: the art of the book cover. later on sunday morning. >> osgood: batter-up is a phrase you might not associate with the christmas season but in this hot stove league we're not talking baseball. martha teichner is talking coo...