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The July is a portfolio of premium apartment-hotels in Europe. Today, the properties are all located in Amsterdam, but the group is investing more than one billion euros to expand their network, taking their concept to London, Dublin, and Lisbon in the coming years.
While the spotlight often shines on the front-facing aspects of hospitality, there’s an unsung hero that can play a pivotal role in your hotel’s success: the hotel reservation team. An effective hotel reservation team is a nexus, bringing together all of the intricate details necessary for a flawless guest experience.
Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. And what if you had high-level segmentation at your fingertips, allowing you to develop more targeted marketing campaigns that increase loyalty by making every guest feel like a VIP?
In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Andrew Ladd, VP of Marketing at Noble Hotels & Resorts, go below the surface to discuss what it means to gain the trust of guests. Hoteliers are at a huge advantage when it comes to leveraging technology to gather data to better understand their guests, but Ladd reminds us that keeping in mind data privacy and security are equally important to that mission.
Email marketing is a cornerstone of hospitality marketing. Many hoteliers consider email marketing to be a time-consuming effort with different one-time campaigns. But there’s a faster, easier, and more effective way.