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In his ad:tech New Delhi addressal titled ‘Advertising Fearlessly’, ad fraud detection company mFilterIt’s co-founder, Dhiraj Gupta talked about the challenges of digital marketing.
As part of the campaign, a television commercial with Patani will also be rolled out in the coming month during the men’s T20 cricket league.
Parthasarathy Mandayam, Priti Murthy, and Vinit Karnik give their take on the trends that will matter this year.
Best Media Info: According to the report, Digital overtook TV to become the largest medium with a 38% share in 2022. Over the last two years, Digital adex has doubled in size from Rs 16,974 crores to Rs 34,405 crore| Advertising News
Overall advertising expenditure (adex), rose from ₹74,231 crore in 2021 to ₹89,803 crore in 2022