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Swatch: The crazy product that saved the Swiss watch industry

Published: April 5, 2023

The cheap Swatch watch was launched 40 years ago. With its flashy colors and wild advertising, it conquered the world. A look back.

Source: nzz.ch

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Baden WübergNew YorkUnited StatesSwitzerland GeneralHong KongNicolasg HayekVivienne WestwoodAsuag Allgemeine Schweizer UhrenindustrieIvan LendlJack NicholsonKiki PicassoMarc TribelhornKeith HaringErnst ThomkeSwatch GroupSwiss Bank CorporationNew York TimesUnion BankHayek EngineeringSwiss Federal RailwaysAllgemeine Schweizer UhrenindustrieDirector Ernst ThomkeElmar MockMister SwatchComet Photo

Swatch at 40: The £50 Watch That Revolutionised the Industry

Published: March 14, 2023

We dive into the story behind the affordable Swiss marque's formidable rise

Source: esquire.com

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New YorkUnited StatesHong KongUnited KingdomAlexander KentGilles GarelKiki PicassoIndustrie HorlogAkira KurosawaMarlyse SchmidRobert AltmanChristian ChapironAllgemeine Schweizerische UhrenindustrieRichard BensonStephen BayleyKeith HaringPaul DunkelNicolas JrJeremy ScottAjay DeshpandeCarlo GiordanettiJean RobertJoana VasconcelosBernard MullerJean Michel Jarre