Swatch: The crazy product that saved the Swiss watch industry
The cheap Swatch watch was launched 40 years ago. With its flashy colors and wild advertising, it conquered the world. A look back.
Source: nzz.ch
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Swatch at 40: The £50 Watch That Revolutionised the Industry
We dive into the story behind the affordable Swiss marque's formidable rise
Source: esquire.com
The impact of gold: a visit to Metalor
Gold is one of the main sources of the watch industry's environmental and social impact. To better understand the consequences of this supply, we
Source: europastar.com
Debunking the Quartz Crisis
The distinction between vintage and modern is often drawn at the beginning of the 1980s, when nearly every Swiss watchmaking company failed.
Source: europastar.com