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Thank you all for joining us this evening im maria one of the event coordinators here at the bookstore and i have the pleasure of introducing kevin this evening. A quick reminder to silence your cell phone if you havent yet and encouragement to check out our kartd of events at the bookstore and we have pam net of our march and april events on table bit popcorn. We have a wonderfully full calendar and authors coming up including this evening kevin davis is awardwinning journalist and former Crime Reporter work appeared in u. S. Today and the reader and other publication author of the wrong man,...

Asking for a friend...

day came to it but the best-selling status of this trilogy called "50 shades of gray." i thought 50 sheet of gray matter might be can telling, but we got "brainwashed." >> beyond a good great title, but is your motive here? >> guest: actually, the 50 shades and "brainwashed" at the seductive appeal, we wanted to talk about what is probably the greatest scientific achievement of modern time and how its brain science, neuroscience and how it's moved into the public sphere and how brain imaging and particular, functional not take imaging, technical pictures of the brain, and that in par...

title of this book? i understand you had a different title in mind when you started out. >> guest: no, i didn't start out with this title in the mind, but i came to it with the best selling status of this trilogy called "50 shades of grey." so i thought "50 shades of grey matter" might be compelling, but we got "brainwashed." >> host: what sorted of was your motive here? what were you trying to tell people by writing brainwashed? >> guest: actually, the subtitle being the seductive appeal, we wanted to talk, wanted to talk about what's probably the greatest scientific achievement of ...