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When you see posts of dark literature sprawled prettily across the floor, what comes to mind? Or of mysteriously obscured girls with perfectly disheveled hair standing in front of a case of books, chic tote bag conveniently in sight? Outfit-of-the-day crewneck sweaters and Mary Janes with Wuthering Heights strategically in the camera shot? Ooooh, she...
When he posted a picture of himself reading the collected stories of Cookie Mueller, Marc Jacobs was participating in niche book culture – a signifier of taste and interiority much like when Kendall Jenner was papped on a yacht with Chelsea Hodson’s “Tonight I’m Someone Else” essay collection, and when Gigi Hadid was photographed with a copy of Albert Camus’s “The Stranger” during Milan Fashion Week.
In the name of personal branding, influencers might be paying someone to make them look like readers. But does a novel deserve more respect than a handbag?
. “Hi guys, welcome back to Book Club,” the model Kaia Gerber said with a California lilt. Seated in her bedroom in Malibu late in February, Ms. Gerber watched as thousands of viewers trickled into her discussion with the playwright Jeremy O. Harris, recovering from an all-nighter. “It’s great to wake up and get energized hearing someone speak so kindly about you and their experience with your work,” he said. Over the next hour, Ms. Gerber and Mr. Harris discussed the racial and sexual politics of his Tony-nominated “Slave Play,” the Reconstruction Era and the impact of Presiden...