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A company's website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact with potential guests. Amidst discussions on digital marketing and website management, a pivotal question emerges: where should the control over website content and functionality reside - with its creators or with the businesses they represent, such as hotels striving to enhance their online presence with superior content and features?

HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry's leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor's James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see him step-up from his current role as one of the board's expert members.Wheatcroft is a seasoned commercial leader with a rich and diverse professional journey. With an extensive background spanning biotech, professional services, FMCG, and hospitality sectors, James has navigated diverse industrie...

With two decades of experience as a brand specialist and presently serving as the Global Senior Vice President for Midscale Brands at Accor, James will steer board initiatives designed to promote industry best practice across brand management and marketing London, UK – February 27th 2024: HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor’s James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see hi...

The Hotels Network (THN), a full-stack growth platform for hotels, has successfully acquired LiveRate, a platform that empowers hotels to engage with their guests and drive direct bookings. This acquisition brings hotel clients previously under contract with LiveRate into THN’s extensive network, which already boasts over 19,000 properties around the world. The move marks THN’s first acquisition, contributing to their expanding presence in the DACH market.

What’s one thing all guests have in common? The booking journey. And what’s one thing your hotel can influence? The booking journey.