In August 2020, contract attorney Laura Frederick accepted a challenge: Post to LinkedIn once per day, every day, for a month. Frederick thought that she might be able to keep up a string of several days in a row. Instead, her daily posts became a way to connect with colleagues, build business, create a brand identity, and have a social lifeline during the isolation of the pandemic. A selection of those posts also found its way into her self-published book, Practical Tips on How To Contract: Techniques and Tactics From an Ex-BigLaw and Ex-Tesla Commercial Contracts Lawyer.