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The High West Whiskey Sour

As with many beloved cocktails, the whiskey sour has a storied past and many supposed inventors of the libation.  ....

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Three Simple Secrets for Better Mixes

Respecting dynamics and artists’ intentions, along with a knowledge of the core sounds of various genres, will propel your journey on the path to enlightenment. ....

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How Vodka, America's Favorite Spirit, Lost Its Luster


illustration: Danielle Grinberg
The U.S. launch of Danish vodka brand Denaka says much about the state of vodka in America in 1988. Imported brands like Stolichnaya, Absolut, and Finlandia were searing hot at the time, while the domestic Smirnoff brand had been the best-selling spirit in the country for at least a decade.
To stand out in the field, Denaka’s importer ran a $40 million advertising campaign simply promoting it as “the world’s most expensive vodka.” It was a bold move, not least because this was an unheard-of brand in a congested, competitive category. But also because Denaka was a vodka a flavorless, odorless spirit whose quality is determined by its lack of imperfections, otherwise known as “smoothness.” ....

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