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From influencers to investors, content creators are coming of age in India SECTIONS Share Synopsis Just last week, creators like Tanmay Bhat and Ranveer Allahbadia (@BeerBiceps) have announced angel investments in Qoohoo and Ready Set Jet, respectively. ETtech (Illustration: Rahul Awasthi/ETtech) After collaborating with startups to create branded content for them in the last few years, top creators are turning angel investors by putting anywhere between Rs 2 lakh to Rs 20 lakh in early-stage funding rounds of new economy businesses. Just last week, creators like Tanmay Bhat and Ranveer Allahbadia (@BeerBiceps) have announced angel investments in Qoohoo, a platform that helps creators monetise their followers, and Ready Set Jet, an American beauty brand looking to India for expansion, respectively. ....
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