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Impossible Foods Jumps on Tiny Food Trend to Tout Eco Creds

Published: April 19, 2023

Several short teaser videos tout eco-friendly stats that say Impossible Foods use 92% less water, 96% less land and 91% less greenhouse gas emissions to produce than animal beef.

Source: adweek.com

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Will 'Lean' Vegan Meat Attract More Meat-Eaters? Impossible Launches 'Lite' Beef

Published: March 8, 2023

Impossible Foods goes head-to-head with 90/10 ground beef with the launch of Impossible Beef Lite, a ‘lean’ vegan meat.

Source: vegnews.com

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