Plant-based players need to beef up their messaging in 2024
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Two high schools and three middle schools offer Impossible Burgers and plant-based nuggets.
At Hopdoddy Burger Bar near the University of Florida campus in Gainesville recently, Van Morrison crooned “na na, Natalia” and the Sauce Bar was fully stocked. The menu advertised the usual gluten-free and vegan options, as well as something more unusual: beef purporting to “save the planet, one bite at a time.” The Austin-based chain buys the meat from ranchers who use eco-friendly agricultural techniques. The burgers - about $4 more expensive than the traditional ones - are designed to appeal
A survey of 5,000 participants by Sodexo shows that the majority of Americans want to make sustainable food choices and are willing to pay more for them.
There is currently a huge market for plant-based meat substitutes. Shroomacon is a bacon alternative looking to expand its market. But did the sharks bite?