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Impossible Burger Debuts in Mainland China at National Import Show
Impossible Foods’ flagship product will be served to nearly 50,000 consumers during the China International Import Expo in Shanghai
Impossible Foods’ will host live cooking shows Nov. 6-10 with MasterChef Jereme Leung, one of the most influential chefs in the modern Chinese culinary movement
Food tech startup wants to expand in Asia to help make the global food system sustainable
SHANGHAI, China--(BUSINESS WIRE)--The Impossible Burger will make its formal debut in China this week at the China International Import Exposition, the world’s largest expo dedicated to trade liberalization and economic globalization.
Impossible Foods expects to serve nearly 50,000 free samples of its award-winning, plant-based product during the show’s VIP preview Nov. 5 and during the public show days Nov. 6-10 at the National Exhibition and Convention Center in Shanghai. The event, now in its second year, attracts tens of thousands of people per day -- from senior government officials in Beijing and regional capitals to buyers, sellers and entrepreneurs from China and 64 other countries.
Impossible Foods’ flagship product will be served to nearly 50,000 consumers during the China International Import Expo in Shanghai
Impossible Foods’ will host live cooking shows Nov. 6-10 with MasterChef Jereme Leung, one of the most influential chefs in the modern Chinese culinary movement
Food tech startup wants to expand in Asia to help make the global food system sustainable
SHANGHAI, China--(BUSINESS WIRE)--The Impossible Burger will make its formal debut in China this week at the China International Import Exposition, the world’s largest expo dedicated to trade liberalization and economic globalization.
Impossible Foods expects to serve nearly 50,000 free samples of its award-winning, plant-based product during the show’s VIP preview Nov. 5 and during the public show days Nov. 6-10 at the National Exhibition and Convention Center in Shanghai. The event, now in its second year, attracts tens of thousands of people per day -- from senior government officials in Beijing and regional capitals to buyers, sellers and entrepreneurs from China and 64 other countries.
