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Herman Miller's refreshed brand identity | Woodworking Network

Herman Miller's refreshed brand identity | Woodworking Network
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John-massey , Irving-harper , Herman-miller , Klim-type ,

Herman Miller unveils first rebrand in over three decades

Design studio Order has created a new brand identity for Herman Miller that harkens back to the mid-century modern heritage of the American design brand.

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Herman Miller's rebrand is a playful update on a design classic

We speak to New York design agency Order about the challenges and opportunities that came with overhauling the identity for the modern furniture trailblazer

Zeeland , Michigan , United-states , Chicago , Illinois , Brooklyn , Steve-frykholm , Irving-harper , John-massey , Jesse-reed , Herman-miller , Miller-knoll

Herman Miller debuts new modernist rebrand for 2024

Herman Miller is heading into the new year with a changed branding identity inspired by its namesake founder’s 1960s-era experimentations with the Helvetica typeface, delivered by the Brooklyn-based design agency Order. The move comes a year after Herman Miller’s 100th anniversary was...

Irving-harper , John-massey , Herman-miller , Kelsey-keith , Ray-eames , Eero-saarinen , Miller-creative-director-kelsey-keith , Order-design , Klim-type-foundry ,

Herman Miller's history with Helvetica resurfaces in modernist rebrand

A new wordmark is among the changes brought in by Order Design; the sacred ‘M’ logo by Irving Harper has remained “off-limits”.

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Herman Miller's brand refresh is a masterclass in timeless design

The classic logo reigns supreme.

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The Daily Heller: George Tscherny, Modernist, 1924–2023

One of the last remaining Midcentury Modern legends has passed.

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Sometimes, terms like 'legs' and 'feet' on furniture aren't figurative

Sometimes, terms like 'legs' and 'feet' on furniture aren't figurative
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Spy x Family has a secret obsession with luxury designer chairs that dates back to 1902

Spy x Family has a secret obsession with luxury designer chairs that dates back to 1902
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Holland History: DJ DePree was a servant leader

DJ DePree was a change agent.

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