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Why Israeli parties are investing more than ever in targeting the 'Anglo' vote


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Mar. 16, 2021
While immigrants from the former Soviet Union are often viewed as a valuable political bloc and targeted directly by election campaigns in Israel,
olim from English-speaking countries are generally regarded as much more politically diverse and so receive significantly less attention.
Due to the online nature of most campaigning in this particular election, though, it has become easier – and cheaper – to reach out to the Anglo community through Zoom, Facebook Live and other virtual platforms. As a result, Israel’s political parties have ramped up voter outreach efforts, holding a variety of English-language meetings online and sharing English campaign materials on social media. ....

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