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How Eric 'Shake' James Bottled His Love For The City Of Milwaukee Through The Design Of Adidas' 414 Rivalry Lows

As the city of Milwaukee comes off the heels of celebrating its annual 414 Day, this entrepreneur and philanthropist is back to showcase his love for the place that raised him through his new work with Adidas.

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This Week In Good Black News: Ashanti and Nelly Are Engaged and Expecting Their First Child, Nicki Minaj Debuts Sneaker Collection, and Tyler Perry Signs Multi-Year Deal With BET

Plus, Allen Iverson's statue is unveiled in Philadelphia and the USA Men's Olympic Basketball Team is announced.

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Here's How This Celebrated Milwaukee Entrepreneur Partnered With Adidas To Empower The Local Community

In memory of his friend and longtime collaborator Jam Master Jay, Eric “Shake” James has teamed up with Adidas to celebrate Milwaukee’s 414 Day and provide programming for local youth.

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How Eric 'Shake' James and Adidas Are About to Transform Milwaukee

Eric 'Shake' James reveals his Adidas Rivalry Low collab to FN and details his plans to transform Milwaukee with help from the Three Stripes.

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How Eric 'Shake' James is Uplifting Milwaukee With Help From Adidas – Footwear News

Eric 'Shake' James, owner of sneaker stores Black Market, Sneex and Clicks, talks uplifting Milwaukee's north side community with help from Adidas.

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'Dream come true:' Milwaukee youth boxing club receives full makeover from J.A.Y. Academy, Adidas

CBS 58 is your local source for the Milwaukee news, Milwaukee weather, and Milwaukee sports.

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