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Florida Octogenarian Becomes A Billionaire After Investing In Celsius Energy Drink Share to Facebook Courtesy of Celsius Holdings Carl DeSantis was a few years removed from his big payday—the $1.8 billion sale of Rexall Sundown, the publicly traded nutritional vitamin company he founded—when his longtime business partner, Jim Steinhauser, brought him his first six-pack of a new sugar-free energy drink called Celsius about 15 years ago. DeSantis trusted his instinctual eye for a good product and thought he’d stumbled upon a winner when he tasted the drink, which was made by a small mom-a...

The 12 Marketing Books of Christmas Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth.

Timing is everything with a marketing campaign and as we found out this year, is also everything with marketing-related advice.  On March 11, Anita Brearton published her monthly column titled "Marketing in a Time of Crisis." It was two days before the federal government declared a national emergency in response to the COVID-19 outbreak. Conflicting information filled the headlines around what actions we should take as individuals and as businesses. Anita's article, with its practical advice sharing steps businesses could implement immediately no matter what came next arrived at the right ti...

As Tom Morey and company grew and moved into a small factory facility on Oak Street in Carlsbad, Craig offered to help Tom design a logo for the Morey Boogie Board. "Tom wanted an image that showed what could be a boy or girl with long hair blending into the wave as they became part of the ocean," Libuse tells SurferToday. The final logo became an iconic image for the famous bodyboard for many years, and the $25 Craig was paid for the rights to it became his first paycheck with Morey Boogie. Despite keeping a low profile, Craig Libuse is a key personality in the