KQED Nightly Business Report February 21, 2012
edition: "conscious capital." more and more businesses are following this principle of creating companies not only to build the bottom line, but to build a better world. tom. >> tom: we've found several young entrepreneurs, susie, who are doing well by doing good. but it's a strategy not just for start-ups. from giant chains found on every corner to socially responsible investing funds, tonight we profile companies embracing the dual goals of "conscious capital." >> susie: we begin in northwest indiana at a company that buys and sells used books and donates a portion of its profits t...