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Determine your rates Have a plan to hire help (before you need it) Learn how to deal with loss Take everything with a grain of salt “I wasn’t ready to run [my first] company because I didn’t do the homework needed to build, maintain and grow a business properly. However, I learned from the experience,” says Ramos. And these lessons he shares are the result. Search Engine Land’s guide to SEO: Content and search engine success factors Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating a...

Plus, submit your session pitch for our fall MarTech event Kim Davis on May 6, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here’s another thing having a moment in the spotlight. User-generated content, or UGC. That can mean anything from customer reviews and ratings, to opinions or images shared online. Why is it in the spotligh...

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Ready to go out on your own? Building a digital marketing business from scratch Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency. Jamar Ramos on May 5, 2021 at 12:05 pm More “Have you ever thought of starting your own business?” Jack asked me during a phone call in early 2018. “No,” I replied. Of course, the answer was “no.” Why would I have ever thought of starting my own business? No one in my immediate family had a business, and my parents didn’t push it. I was told to g...

Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers Carolyn Lyden on February 11, 2021 at 12:27 pm More Jamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school at first, but understood the importance of a degree in breaking into the content industry. “I realized my pay was going to be limited by the limited education. People could look at that I don’t have this one piece of paper from a four-year accredited university that says, ‘You paid us a lot of money, you sat ...