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8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday's daily brief


Determine your rates
Have a plan to hire help (before you need it)
Learn how to deal with loss
Take everything with a grain of salt
“I wasn’t ready to run [my first] company because I didn’t do the homework needed to build, maintain and grow a business properly. However, I learned from the experience,” says Ramos. And these lessons he shares are the result.
Search Engine Land’s guide to SEO: Content and search engine success factors
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table of SEO Factors begins with the content “elements,” with the very first element being about content quality. ....

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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more


SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
George Nguyen on December 31, 2020 at 8:00 am
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Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how marketers perform their duties. ....

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