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The go-public process is more difficult than it appears. Professionals on tips for successful public offerings. Companies want to go public because it sounds great, said David Bukzin, Marcum LLP s vice chairman and National Services Line leader, who led a Benzinga Global Small Cap Conference discussion on the subject. You can get liquidity and raise additional capital,” he said. Nico Pronk, CEO at Noble Capital Markets, and Jack Cassel, vice president, new listings and head of private capital markets at Nasdaq, echoed Bukzin’s remarks, suggesting there’s a lot of momentum heading into 2021. “I’m bullish as well. A lot of it is driven by the liquidity in the marketplace,” Pronk said.