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IHOP has joined the virtual restaurant craze, creating two delivery-only brands — Thrilled Cheese and Super Mega Dilla. In partnership with virtual restaurant provider Nextbite, the menus are available in over 50 IHOPS in Arizona, Kentucky, Maryland, Massachusetts, New Jersey,…
(CNN) — The International House of Pancakes is opening a bank. A pancake bank. That’s the concept for the brand’s new loyalty program, dubbed the International Bank of Pancakes (as in IBOP — not to be confused with IHOb, International House of Burgers, a 2018 marketing campaign). Rewards programs are a good way for restaurants […]
The International House of Pancakes is opening a bank. A pancake bank.
The International House of Pancakes is opening a bank. A pancake bank.
There’s just something about lukewarm hollandaise sauce on a quickly cooling plate of eggs Benedict that isn’t appealing. Breakfast and brunch franchises had a harder time making the switch to