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Source: yogonet.com
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Creative Works: 10 of the best ads of the week, from Dove to Rankin
At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite! In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online for...
Source: thedrum.com
Nestlé (NESCAU®): Safira by Ogilvy
1 votes To celebrate all the changes that usually happen in everyone’s life, Nestlé's Brazilian chocolate brand Nescau has launched the second stage of its sustainability initiative Joga Junto (Playing Together). As part of the project, the brand has presented a sensitive spot titled 'Safira.' The ad by Ogilvy Brazil uses a split-screen technique; on the left side, we see Safira growing up over the course of 20 years. Her appearance changes as she goes through life's milestones from baby to a grown and powerful woman. On the other side of the screen, a plastic straw descends into the ...
Source: thedrum.com