Will plant-based jerky ever be more than niche?
Can plant-based jerky really take off in the US? There remains uncertainty about how far the nascent market could grow.
Source: just-food.com
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Can plant-based jerky really take off in the US? There remains uncertainty about how far the nascent market could grow.
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Consumers are reluctant to adopt imitation meat due to cost, nutrition and a lack of ‘juiciness’
The plant-based meat market may well be at a crucial juncture judging by the up-for-sale signs at Canada’s The Very Good Food Co.