Patrón Launches a New Shoe Collaboration for Cinco de Mayo
The brand reunites with John Geiger for new merch that celebrates its agave roots.
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The brand reunites with John Geiger for new merch that celebrates its agave roots.
Now more than ever, consumers are telling brands: “basta de tonterías” — cut the bullshit — when it comes to cultural appropriation. So this year, in honor of Cinco de Mayo — a celebration commemorating Mexico's 1862 victory over the French Empire at the Battle of Pueblo — brands are ditching the offensive costumes and celebrating the rich stories, culture and flavors of Mexico. Here are some of the best Cinco de Mayo campaigns of the year.
PATRÓN Tequila, the world's number one super-premium tequila, is raising a glass and celebrating Cinco de Mayo in their best way: family.
What research did we do in preparation for making Terror: Endless Night? Find out inside!
Set out on a rescue mission into the harsh cold of the Arctic Ocean in search of HMS “Erebus” and HMS “Terror" in this turn-based strategy game. What will YOU do when harsh weather and limited supplies force you into impossible decisions?