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Som Livre: Sony Music Buys Brazilian Indie Label

Marcelo Soares will stay on as CEO of Som Livre, which he has run since 2007.
Founded in 1969 by music producer
João Araújo, Som Livre initially focused on releasing soundtracks for Globo’s soap operas and continued to specialize in compilations. A decade ago, the label shifted its strategy to developing and managing artists and became the largest producer of music in Brazil, where local music represents almost 70% of total consumption.
Today, the label is home to more than 80 artists, including massive sertanejo act Jorge & Mateus, forró star Wesley Safadão and Latin Grammy-nominated singer-songwriter
Maria Gadú. Som Livre artists had five out of the top 10 songs in Brazil in 2020, according to the IFPI 2021 Global Music Report. They included

Portugal , United-states , Brazil , Brazilian , Portuguese , America , Wesley-safad , Roberto-carlos , Jorge-mateus , Marcelo-soares , Grupo-globo , Juliano-liberdade-provis

Sony Music Acquires Top Brazilian Indie Label Som Livre

Sony Music Acquires Top Brazilian Indie Label Som Livre
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Portugal , United-states , Brazil , Brazilian , Portuguese , America , Wesley-safad , Roberto-carlos , Jorge-mateus , Marcelo-soares , Grupo-globo , Juliano-liberdade-provis

Global Smashes And Local Stars: The Top Acts In 10 Countries

While it’s true that hip-hop and Latin music have dominated
Billboard’s global charts since their September launch, pop music is far from monolithic. “There are two sides to the coin,” says YouTube trends manager Kevin Meenan. “On one hand, music has become super global and is traveling like never before. But we’re also seeing that local music still really resonates locally.”
In fact, the hitmakers in most countries are local, according to the findings of a YouTube analysis of the top 2020 acts in 10 world markets. (See charts below.) The video streaming platform —which counts over 2 billion logged-in users across 100 countries and 80 languages (and is a data provider for

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