Will daring to be different pay off for advertisers this Christmas? thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
Chief marketing officer talks about the exponential rise in brand transformation and her key lessons in achieving sustainable, successful business outcomes
How Asda pulled off its Buddy the Elf ad – and why it hit the mark with Brits thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.