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Edible insects have many benefits. They are a good source of alternative protein, a rival to plant-based meat; they are often considered more sustainable than conventional meat; some insects are even higher in protein than beef. However, many consumers in Europe and ‘Western’ countries more generally find edible insects hard to stomach. How should one go about convincing consumers that insects are worth a try?

Edible insects have many benefits. They are a good source of alternative protein, a rival to plant-based meat; they are often considered more sustainable than conventional meat; some insects are even higher in protein than beef. However, many consumers in Europe and ‘Western’ countries more generally find edible insects hard to stomach. How should one go about convincing consumers that insects are worth a try?