Detailed text transcripts for TV channel - MSNBC - 20111211:12:35:00
His proposal, alex was ready to start on the most important component of a kick starter campaign, the video. >> a good video is really important. we went to a studio with good lighting. we hired someone who had good camera equipment. we spent a lot of time writing on a script and we did several takes and we made sure we had a video that looked really good. >> a successful campaign is the entrepreneur's personal story. for alex, when he was laid off as a lab tech at the height of the recession, he seized the opportunity to start his unusual business. >> jellyfish can't go in a regular fish tank...